AI & Tech

ElliQ is "the sidekick of healthier, happier aging," a friendly, funny, AI-powered digital device, designed to support older adults with independent living. Intuition Robotics is focused on increasing B2C awareness of the ElliQ device in specific markets, and proving out its effectiveness to Area Councils on Aging who can subsidize the cost of the device for adults in certain regions.

Consistent MoM Decrease: Cost per Lead: 47%
Click to Conversion Rate: Program Leads: 14%

Goals

Test

Understand which channels and formats offer the highest engagement levels within our audience.

Expand

Adjust strategy to support a new program offering free devices to A60+ in specific markets.

Solutions

Tested video vs. image, informative messaging versus testimonials, and Google properties vs. Meta, eventually honing in on the most effective tactical mix.

Focused messaging around the free product opportunity and scaled back on Retargeting when data showed that users were willing to submit the form on a first impression.

“I've worked with the team at Lighthouse Digital on several campaigns and have found them to be intelligent, collaborative, and, most importantly, transparent throughout. The bottom line is if I have the data, I have the truth, and the Lighthouse team has been great at sharing key data for our campaigns.”

Shade Wilson

Senior Vice President / Digital Strategy & Analytics

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