Insurance

For over 20 years, California Dental Network (CDN) has provided affordable dental plans to individuals and groups across the state. Their paid Search campaigns are designed to encourage consideration and purchase of a wide breadth of products.

Increase in conversion volume: 170%
Decrease in CPA: 68%

Goals

Improved CPA

Beat prior benchmarks for monthly purchase confirmations.

Data Availability

Make paid results and additional sources of data more readily available.

Macro Performance

Tie paid Search conversions back to total sales data.

Solutions

170% increase in conversion volume, 68% decrease in CPA in the first 4 weeks.

Real-time dashboard with ongoing paid media results, in-depth conversion breakdowns, and historical data trends.

Brainstormed solutions for attribution between on-site actions and calls to paid ads.

“I've worked with the team at Lighthouse Digital on several campaigns and have found them to be intelligent, collaborative, and, most importantly, transparent throughout. The bottom line is if I have the data, I have the truth, and the Lighthouse team has been great at sharing key data for our campaigns.”

Shade Wilson

Senior Vice President / Digital Strategy & Analytics

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