Insurance

For over 20 years, California Dental Network (CDN) has provided affordable dental plans to individuals and groups across the state. Their paid Search campaigns are designed to encourage consideration and purchase of a wide breadth of products.

Increase in conversion volume: 170%
Decrease in CPA: 68%

Goals

Improved CPA

Beat prior benchmarks for monthly purchase confirmations.

Data Availability

Make paid results and additional sources of data more readily available.

Macro Performance

Tie paid Search conversions back to total sales data.

Solutions

170% increase in conversion volume, 68% decrease in CPA in the first 4 weeks.

Real-time dashboard with ongoing paid media results, in-depth conversion breakdowns, and historical data trends.

Brainstormed solutions for attribution between on-site actions and calls to paid ads.

“The Lighthouse team continues to be a trusted programmatic partner to TBG+Isovera as they are committed to high-performing campaigns, while providing real-time dashboards that are accurate, timely, and user-friendly. Perhaps most unique is that Lighthouse is fully transparent on fees, allowing us to communicate exact "working media" to our clients. Overall their commitment to our business and client satisfaction makes their partnership invaluable.”

Casey Ruggiero

Media Director

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