Healthcare

Lifespan is a comprehensive, integrated, academic health system, and the first of its kind in Rhode Island. Present partners include Rhode Island Hospital's pediatric division, Hasbro Children's Hospital, Bradley Hospital, Newport Hospital, Gateway Healthcare, Lifespan Physician Group, and Coastal Medical. Lifespan is a long-standing client of one of our agency partners, and approached Lighthouse in 2021 after challenges with a previous digital partner. Focus areas include cross-functionality of platforms, efficient use of budget, and consistent creative testing.

Decrease in Overall CPC: 25%
Decrease in Paid Search CPC: 49%
Decrease in Meta CPC: 10%

Goals

Scale

Support 10 different medical service lines with custom creative that changes on a monthly basis.

Scope

Leverage a mixture of advertising platforms to bring users to site and more easily optimize the annual budget.

Performance

Deliver efficient site traffic across all channels and improve upon historical results.

Solutions

Coordinated with the client on an elaborate creative schedule with several double checks to ensure accuracy.

Leveraged Meta and Yahoo to promote Lifespan messaging, and Google to capture search demand.

Restructured Paid Search build and creative strategy across Meta and Yahoo, resulting in dramatic CPC improvements.

“With retail changing so drastically during Covid, we decided to outsource our digital media buying efforts in hopes of finding trusted experts in the retail space. Fortunately for us, we found Lighthouse Digital Media and have been working with them ever since. The team is smart, caring, and collaborative, and they've helped us grow our business for three straight years.”

Nick Sackett

President

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