Healthcare

Lifespan is a comprehensive, integrated, academic health system, and the first of its kind in Rhode Island. Present partners include Rhode Island Hospital's pediatric division, Hasbro Children's Hospital, Bradley Hospital, Newport Hospital, Gateway Healthcare, Lifespan Physician Group, and Coastal Medical. Lifespan is a long-standing client of one of our agency partners, and approached Lighthouse in 2021 after challenges with a previous digital partner. Focus areas include cross-functionality of platforms, efficient use of budget, and consistent creative testing.

Decrease in Overall CPC: 25%
Decrease in Paid Search CPC: 49%
Decrease in Meta CPC: 10%

Goals

Scale

Support 10 different medical service lines with custom creative that changes on a monthly basis.

Scope

Leverage a mixture of advertising platforms to bring users to site and more easily optimize the annual budget.

Performance

Deliver efficient site traffic across all channels and improve upon historical results.

Solutions

Coordinated with the client on an elaborate creative schedule with several double checks to ensure accuracy.

Leveraged Meta and Yahoo to promote Lifespan messaging, and Google to capture search demand.

Restructured Paid Search build and creative strategy across Meta and Yahoo, resulting in dramatic CPC improvements.

“The Lighthouse team continues to be a trusted programmatic partner to TBG+Isovera as they are committed to high-performing campaigns, while providing real-time dashboards that are accurate, timely, and user-friendly. Perhaps most unique is that Lighthouse is fully transparent on fees, allowing us to communicate exact "working media" to our clients. Overall their commitment to our business and client satisfaction makes their partnership invaluable.”

Casey Ruggiero

Media Director

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