Strategy and Buying
We plan, execute, and optimize digital campaigns
Using your marketing goals, challenges, and past performance, our team designs an approach that maximizes your available budget and assets, reaches your audience, and out-performs your benchmarks. We optimize toward the agreed upon performance indicator and report on key learnings throughout the campaign.
Manage and expand on your brand visibility across Google and Microsoft (Bing). Reach existing and potential customers with optimized messaging and strategic keyword bidding to drive consideration, intent, and conversion. Employ Shopping and Performance Max opportunities to elevate your search presence and eComm goals. Lighthouse’s Search services include:
- Audit of past campaigns and historical performance
- Strategic plan designed around your site experience, primary KPI, and overall marketing goals
- Account structure, including ad copy, asset management, and keyword research
- Management of vertical-specific policy needs, account verifications, and platform specifics
Amplify your existing presence on social media with strategically targeted ads of all formats. Target existing followers and design lookalike audiences based on their social-specific behaviors. At Lighthouse we help you:
- Identify the best platform(s) and audience targeting to achieve your post-click goals
- Align messaging with existing social presence for a cohesive ad experience
- Incorporate sound and movement and maximize all available ad formats
- Stay up to date with policy updates, platform changes, and new opportunities for your brand
- Ensure brand safety using extensive knowledge of platform specifics
Video is rapidly becoming an essential component to digital strategy, reaching across channels, devices, and mediums. Engage your audience with compelling movement and messaging, driving to your website via a click or a QR code. At Lighthouse we’ll present you with:
- Cost-effective video opportunities in pre-roll, traditional TV, CTV or OTT for your auidence and geo
- High-impact options to elevate your messaging, improve recall and drive site traffic from TV
- Attribution and retargeting options to maximize the impact of TV across other channels
- Detailed performance on content types, providers, and audience engagement
Access Display, Audio, Video, and Out-of-Home inventory via best-in-class demand platforms. Make multiple channels work together to drive prospects down funnel, build retargeting pools, and create demand. At Lighthouse we offer:
- Extensive programmatic buying experience within Basis DSP, Google, and leading demand-side platforms
- Inventory and tactic selection tailored to your available assets, audience, and goals
- Hyperfocus on brand safety and inventory quality, using a combination of block-listing, exchange and domain-level optimization, and publisher selection
Effective optimization of your campaigns and in-depth analysis of your data, to help you make informed decisions for your brand. At Lighthouse we pride ourselves on:
- Establishing a learning agenda during the planning phase, to align on test-and-learn opportunities
- Focusing optimization strategy around a primary KPI, while incorporating secondary and macro-level goals
- Providing consistent and relevant insights into your campaign performance and audience engagement
5 out of 5 stars
“The Lighthouse team continues to be a trusted programmatic partner to TBG+Isovera as they are committed to high-performing campaigns, while providing real-time dashboards that are accurate, timely, and user-friendly. Perhaps most unique is that Lighthouse is fully transparent on fees, allowing us to communicate exact "working media" to our clients. Overall their commitment to our business and client satisfaction makes their partnership invaluable.”